Hello, I'm Sue Ingram and I've lived most of my life in Africa. I have a love of being outdoors and embracing the wonderful sunshine.
And Africa gets a lot of sunshine!
My dual interests in health and the environment led me to research the benefits of natural and organic products and because of my love of the outdoors I decided to focus on sun protection. This was further motivated through the tragic loss of family members to Melanoma cancer.
What I discovered about the contents of many of the sunscreens being sold was astounding. It never ceases to amaze me just how much toxic rubbish there is out there that we slather our skins with.
Since inception in 2010, we have worked with independent laboratories, biochemists, ethnobotanists, photo biologists, and several technical and field researchers, as well as being guided by the health institutions such as FDA in the USA, COLIPA in Europe and TGA in Australia.
We were also guided from the very early stages, by The Environmental Working Group (EWG). Their work exposing toxic ingredients contained in cosmetics led to an annual Sunscreen report where they exposed both positive and negative attributes of sunscreens being marketed globally.
The following statement encapsulates the principles that have guided our research…
"To produce a sunscreen that provides...
The added antioxidants and natural nutrients have an additional appeal to me.....
The cutaneous antioxidant system is complex, interlinked and operates as a network. Because of this, an enhanced photo protective effect can be obtained by applying appropriate combinations of antioxidants. These combinations act synergistically.
A prime focus of our research has been to find natural ingredients that are also effective as protectors.....
The discovery of a unique combination of plant extracts is our key 'hidden secret' to being able to substitute harmful chemical filters found in many sunscreens sold today.
All our sunumbra® sunscreens are manufactured under contract by an Eco-certified laboratory based in Pietermaritzburg, South Africa.
Much of the research and development of the products has been done through our base in Cape Town, South Africa, under the guidance of the international standards (ISO) for sunscreen manufacture, which includes the USA (FDA), Europe (COLIPA) and Australia (TGA).
The following are the essential attributes of the concept of Indie Beauty brands and are reflected in everything that I have aspired towards:
Global online distribution of all products is managed by Organic Products LLC based in Wilmington, Delaware, USA through our contracted fulfilment house in Traverse City, Michigan, USA.